Singapore  Singapore

Sell a Business

Listing ID: 13101 Last Refreshed: 07/05/2019 Total Views: 20444

Popular, High Potential Natural Beauty & Wellness Ecommerce Store

Jurong West

Asking Price: S$20,000
Popular, High Potential Natural Beauty & Wellness Ecommerce Store
  • Premise Type N/A Premise Size N/A
  • Monthly Rental S$0 Rental Desposit N/A
  • Revenue S$50K - 100K Cash Flow N/A
  • Gross Profit S$10K - 20K Net Profit N/A
  • Stock N/A Liability N/A
  • Payable N/A Receivable N/A
  • FFE N/A Established 2015
  • Owner Role Full Time Staff 0
  • * Revenue, Gross Profit, Net Profit, Cash Flow are based on Annual average
Shan Shan Yap
Email Owner

Reason For Sale

Migrating overseas for family reasons, new focus.

Description

For sale to genuine, interested buyers: Singapore's first dedicated eCommerce store for quality natural beauty and wellness brands and products. We've been open for 3 years. We pride ourselves on being not just a transactional retailer but a recognised brand for quality products and service. 

 

The growth potential of this company is high and well-positioned. Green beauty and holistic wellness is a fast-growing category, with North American retailers like Anthropologie and Nordstrom recently dedicating floor and online retail space to this category. The growth potential is huge with the increasingly wealthy and sophisticated Asian consumer willing to spend on quality reputable natural beauty products and self-care. 

 

Average order value of SGD 106 - customers are educated and informed working female professionals with interest in health, wellness and beauty with high spending power and high repeat purchase factor due to consummable nature of our producs. We carry a portfolio of respected and highly popular brands in the green beauty and wellness space.

 

All inventory is stored and fulfilled by a third-party fulfilment service, leaving owner with time to focus on business growth.

 

Sale price includes:

- Existing business with ready customer base and sales 

- Highly optimised, attractive eCommerce website built on Shopify with 2.55% purchase conversion rate.

- eCommerce website with many genuine 5 star customer reviews which will take you a long time to gather if starting from scratch.

- Seasoned Facebook pixel you can use for retargeting and marketing to find new customers 

- Revenue-generating email list with 35-40% email open rate, higher than industry average.

- Business with 28% repeat customer rate and high potential for growth simply by adding more halo brands to the product portfolio

- All brand assets, Facebook and Instagram accounts

- Brand vendor relationships with prestigious, coveted brands (some which are no longer opening new eCommerce retailer accounts) driving organic search traffic which converts at a high 3-4% 

- Recommended list of tried-and-tested revenue driving brands to add to portfolio

- 1 month of Transition support, help and advice 

- Brand value, customer goodwill and unique eCommerce brand and concept of a 3 year old established business that can be leveraged for growth 


Sale price does NOT include:

- Inventory 


Ideal buyers include:

a)Strategic buyer - Existing complementary business serving a similar customer base looking to expand. This could be a homegrown natural skincare / wellness brand seeking to branch into eCommerce retail (and have their brand retailed on the store alongside other top international brands in the green beauty space), a health and beauty distributor seeking to sell direct to consumer and maybe eventually adding these brands to their B2B distribution portfolio, eCommerce businesses already serving female working professionals, lifestyle and wellness retailers / businesses seeking to expand or branch into a tangentially new category.

b) Seasoned entrepreneur looking to invest in and grow a business profitably in a high growth potential space 

c) New entrepreneur or group of business partners passionate about holistic / natural health, beauty and wellness looking to take over a plug and play business with work-from-home and/or part time flexibility including a highly optimised eCommerce website, vendor relationships with coveted brands and a good reputation. Allows him / her to hit the ground running in learning how to manage and grow a business.

 

Please note:

- Detailed financial statements are not available as I do not have time to compile them. I can provide you revenue screenshots and a list of operating expenses. This is already reflected in the discounted pricing of the business.

- Price is negotiable.

- Genuine buyer queries only - please provide some information about yourself and why you're interested. I will not respond to queries without some information about yourself.

- Selling business only, company will be closed. You will need to register a new company or fold it into your existing company.


Business Operation

Limited as this is a niche market albeit with high-spending, passionate and engaged customers, especially with a continued focus on brand, product curation and customer service.
Competition
Significant - primarily through investing in stocking more halo brands and product categories (which seller has throughly researched, tested and can recommend to you). Other methods include marketing to neighbouring countries (10% of our customers are from overseas who find us through organic search) and a bricks + mortar store.
Expansion Potential
This business is ideal for someone passionate about entrepreneurship and growing a business as well as holistic wellness and beauty and / or eCommerce.
Background & Skills

Property Information

Yes, it can relocate to other place
Relocatable
Yes, it can work at home
Home Base
Email Owner
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