Description
INVESTMENT MEMORANDUM & SAFE ROUND
Frozen Novelty Category
Timeline:
2024 July : Introduction to market
2024 August: 2080 Revenue Single Day Milestone
2024 October: Refinement
2025 April: Store 1
2025 September: Store 14
2025 December: Preparing for Regional Expansion
Brand name withheld until NDA
•Raise Target: SGD $300,000 – $500,000 (SAFE)
•Valuation Cap: SGD $15M – $20M
•Minimum Ticket: SGD $25,000
•Instrument: SAFE with optional 1.5× founder buyback prior to Series A
📌 CATEGORY SUMMARY — Investor Snapshot
✔ High margins (200%–300%)
✔ Design IP has passed Stage 1 and is under final review.
✔ Viral TikTok sales engine
✔ Regional scalability: ASEAN + Asian & Latin diaspora (1.5B population)
✔ 14 retail outlets in < 6 months
✔ FMCG model with supermarket viability
✔ OEM scalable (Indonesia cost base)
✔ Category creator — revival of a dormant tradition
✔ Digital-first demand activation
✔ Strong downstream conversion in physical retail
✔ Retailers report increased footfall
✔ Fully compliant supermarket-ready packaging
✔ Product outperforms market conditions
✔ Brand-first model (not founder-dependent)
✔ TikTok LIVE spike: $1,437.52 in 80 mins + untracked store visits
✔ Inventory wipe-outs & temporary store closures
✔ Strong offline + online dual-channel demand
No dominant regional leader exists.
This company is the first mover with defensibility.
🦅 EXECUTIVE OVERVIEW
A rare opportunity to invest in a rapidly emerging frozen novelty brand that has revived a Southeast Asian cultural icon and transformed it into a modern viral FMCG product experiencing explosive retail and digital traction.
With defensible design IP, viral activation engines, and low-cost scalable manufacturing, the company is positioned to dominate a young, high-demand category across ASEAN.
This SAFE round accelerates supermarket entry, OEM production, and regional expansion ahead of a strategic exit or Series A.
💠 INVESTMENT HIGHLIGHTS
1. Category Creator & First Mover Advantage
A nostalgic frozen product reintroduced as a modern lifestyle consumable. This is category creation, not competition.
2. Defensible Product Design (IP)
Cylindrical silhouette + signature closure method under active design IP with IPOS, creating a moat in packaging, merchandising, and mass replication.
3. Fully Retail-Compliant
Qualifies for immediate onboarding into major local and international retailers — unlike informal cottage producers.
4. Proven High-Velocity Retail Traction
14 outlets in <6 months during recessionary F&B conditions.
Consistent sell-through and restock demand.
Structural demand demonstrated across diverse demographics.
5. Viral Digital Engine With Offline Spillover
$1,437.52 net revenue in 80 minutes
14 untracked store visits
Retailers confirm footfall increases
Demand spikes <24 hours after LIVE events
Traditional FMCG companies cannot replicate this engine organically.
6. Scalable Unit Economics
Low COGS + compact logistics + Indonesia OEM feasibility →
40–55% cost reduction at scale.
7. Strategic Retail Partner With Established Multi-Chain Network
A pending partnership with a key regional retailer provides a clear pathway into a wide footprint of convenience stores, community outlets, and highly trafficked locations across Singapore.
This partner-to-chain model acts as a distribution accelerator, offering structured entry points into numerous retail environments without requiring individual store-by-store negotiations.
⚡ SAFE ROUND DETAILS — What Investors Receive
Valuation Cap: SGD $15M–$20M
Discount: None (valuation accelerating due to pipeline)
Raise Size: SGD $300K–$500K
Investor Rights (Standard SAFE)
Converts at next priced round or exit
No board seats
No voting rights
No dilution until conversion
Clean cap table
Optional Clause
Founder Buyback Right: 1.5× repayment prior to Series A
💰 USE OF FUNDS
Primary Growth Allocation (60–70%)
Increased production capacity
50–100 freezer deployments
TikTok affiliate + LIVE expansion
Supermarket onboarding execution
OEM manufacturing in Indonesia
Malaysia metropolitan rollout + export licensing
Founder Stabilisation (30–40%)
A standard category-creator structure ensuring founder focus and uninterrupted scaling momentum.
🌍 STRATEGIC BUYER FIT — Future Exit Roadmap
Ideal for:
Global FMCG conglomerates
Regional dessert & beverage manufacturers
Private equity consumer-growth funds
Conglomerates expanding into frozen novelty categories
Brands targeting youth, nostalgia, impulse, or viral categories
The combination of IP, traction, cultural relevance, and viral mechanics makes this acquisition highly attractive.
🚀 GROWTH OPPORTUNITIES — Valuation Multipliers
Expansion to 50–100 stores
Entry into major supermarket chains
Malaysia rollout (Kuala Lumpur + Selangor)
Indonesia OEM production
International diaspora export
Licensing / micro-franchise systems
Distribution Acceleration via Strategic Retail Partner
•This model allows the brand to scale from 14 stores to potentially 50–100 locations in a compressed timeline.
The category in Southeast Asia is early-stage with massive whitespace.
🤝 TRANSACTION OPTIONS (Post-SAFE)
Future structures may include:
Majority acquisition
Full buyout
IP acquisition
JV with FMCG partners
Regional brand rights sale
Full financial disclosure is provided under NDA.
👤 FOUNDER STATEMENT
“We didn’t build a product — we rebuilt an entire frozen category.
We revived a cultural icon, modernised it, protected its design, and proved demand across both digital and retail ecosystems.
The next phase is regional scale — then global.”
🔒 CONFIDENTIALITY NOTE
Brand names, designs, packaging, and financials are intentionally withheld.
Full disclosure available exclusively to vetted investors under NDA.
Singapore
