Established Beauty Distribution & E-Commerce Business Seeking Growth Investor

Not Selling: Seeking growth capital to accelerate expansion into new markets, scale our existing beauty portfolio and develop proprietary brands. Existing shareholders will remain involved in growing the business.

Established Singapore-based beauty distribution and e-commerce business with more than 10 years of operating history, seeking a growth
investor/strategic partner for its next phase of expansion.

The company operates an established multi-channel business distributing beauty and personal care products through major retail, e-commerce and direct-to-consumer channels in Singapore.

The business has built the infrastructure required to source, import, market, distribute and fulfil beauty products, providing a strong foundation from which to scale.

Key highlights include:
• More than 10 years of operating history in Singapore
• Established portfolio of Asian beauty and personal care brands
• Products distributed through recognised retail chains in Singapore
• Established presence across major e-commerce and social commerce platforms
• Existing warehousing, inventory and fulfilment operations
• Approximately S$400K annual revenue with attractive product gross margins
• Existing relationships with overseas beauty manufacturers and brand owners
• Lean operating structure with significant room to scale

Growth Opportunity
The shareholders are looking to accelerate the next phase of the business through three key growth pillars:
1. Scale existing brands – Increase marketing and customer acquisition behind proven products and brands across retail and e-commerce.
2. Regional expansion – Replicate the company's existing distribution and e-commerce model in selected Southeast Asian markets.
3. Develop proprietary brands – Use the company's sourcing, distribution and consumer insights to develop higher-margin owned beauty and personal care brands with regional potential.

The business is seeking growth capital from an investor or strategic partner who sees the opportunity to build on an existing operating platform rather than starting a beauty business from scratch.

Existing shareholders intend to remain involved in the business and participate in its future growth. This is not a business exit.

Asset-light operating model with an existing office/warehouse facility supporting inventory storage, order fulfilment and day-to-day operations. The business has established systems and infrastructure across sourcing, inventory management, e-commerce, retail distribution and fulfilment.

The beauty and personal care market is competitive, with international brands, local distributors and direct-to-consumer businesses competing across both retail and e-commerce channels.

The business differentiates itself through its established distribution capabilities, curated portfolio of Asian beauty brands, multi-channel retail and e-commerce presence, and experience bringing overseas brands into the Singapore market.

The business has significant potential to scale beyond its current operating base without having to build the underlying distribution infrastructure from scratch.

Near-term growth opportunities include increasing marketing investment behind proven products, expanding distribution across additional retail and e-commerce channels, and introducing new brands to the existing platform.

The next phase of growth includes expansion into selected Southeast Asian markets, where the company's existing sourcing and distribution model can be replicated.

Longer term, the company intends to leverage its consumer insights, supplier network and distribution capabilities to develop proprietary beauty and personal care brands. This creates the potential for higher margins, greater control over the brand and stronger regional scalability.

Not Applicable