The owners are reallocating capital and focus toward other strategic opportunities.
Description
This is an established e-commerce business operating in the sleepwear, loungewear, and homewear market. Founded 15 years ago, the brand offers a broad selection of comfortable and stylish products designed for everyday wear and at-home living, catering to a loyal and growing customer base across Europe.
With over a decade of operating history, the business has built strong brand recognition and customer trust within its niche. Supported by consistent consumer demand, efficient operations, and an established fulfillment structure, the company has generated $1.14M in TTM revenue and $378K in TTM net profit.
The business benefits from a diversified product catalog, strong customer retention, and a well-established online presence, making it a scalable acquisition opportunity within the fashion and lifestyle e-commerce sector.
At a Glance
Business Model: 3PL Fulfillment Year Launched: 2011 TTM Revenue: $1,144,183 TTM Net Profit: $378,632 Market Position: Established mid-market DTC sleepwear and loungewear brand offering comfortable, design-focused products for everyday wear, gifting, and at-home lifestyle use across a broad customer base.
Business Operation
Store Software & website files Domain name Customer database Product catalogs, descriptions & creative assets Branding, imagery & content Advertising accounts & historical data Social media accounts Supplier & fulfillment relationships Review platform Email accounts and marketing materials
Facilities
While the sleepwear, loungewear, and homewear market remains competitive, the business differentiates itself through: An established brand presence built over more than a decade in operation A broad catalog of comfortable, design-focused products tailored for everyday use and gifting Strong customer trust and positive feedback, including an 8.9/10 customer rating that supports conversion rates and repeat purchases A loyal and established customer base across Europe Proven traction across paid advertising, direct traffic, email marketing, and repeat customer sales Unlike generic marketplace sellers competing primarily on price, the business operates as a recognized DTC brand with a focus on customer experience, product presentation, brand trust, and long-term customer relationships.
Competition
Diversify marketing channels Improve conversion rate optimization (CRO) Expand the product catalog Strengthen lifecycle marketing Scale internationally Leverage content and social media Expand distribution
Expansion Potential
The seller will provide a 90-day post-acquisition support period, with flexibility to extend if needed. Support channels include: Email WhatsApp Online meetings Phone calls In-person (where possible)
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