Founder is seeking a strategic investor or partner to jointly scale a well-established Singapore brand into its next growth phase, including brand enhancement, production capacity expansion, and regional development. This is a strategic growth partnership opportunity rather than a distressed or forced sale.
Description
This listing represents an opportunity to invest in a well-established Singapore Western dessert brand that has been operating continuously since 2009. The business specialises in Western food and Bakery, serving a loyal base of repeat customers and supported by active online presence through its website and social media platforms (Facebook and Instagram).
Over the years, the brand has built strong recognition and trust in the local market, with consistent demand driven by celebrations, gifting, and family occasions. The business is positioned in the affordable-premium segment and benefits from proven recipes, established operating processes, and transferable know-how.
The founder is seeking a strategic investor or partner with capital strength and growth experience to support the next phase of development. Investment structures are flexible, including minority strategic investment or full acquisition, subject to alignment on long-term vision. Potential growth initiatives include franchising or licensing, and regional expansion within Southeast Asia and/or China.
Investment structure is flexible. The owner is open to partial equity divestment or full acquisition, depending on strategic fit. Operating since 2009 (15+ years track record).
Summary : - Recognized Singapore brand - Loyal repeat customers - Active online & social media presence - Scalable business model - Suitable for franchising or regional expansion - Strategic investor preferred
Business Operation
The business operates with established production facilities and standard baking equipment suitable for cake and dessert production. The business owns proprietary recipes, operating procedures, branding assets, website, and social media accounts. The setup is scalable and suitable for central kitchen expansion or replication.
Facilities
The business has strong expansion potential through multiple growth paths, including increasing production capacity via a central kitchen model, opening additional outlets, and developing franchising or brand licensing arrangements. The brand is well-positioned for regional expansion in Southeast Asia and Greater China, where Singapore food brands are perceived as premium and trustworthy.
Expansion Potential
The seller is committed to providing comprehensive handover support, including training on recipes, production processes, quality control, supplier relationships, and day-to-day operations. Post-investment or post-acquisition involvement by the founder can be structured to ensure smooth transition, brand continuity, and knowledge transfer, subject to mutually agreed terms.
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Singapore