Fast Growing Ecommerce Wellness Business For Sale!

Age of business: 2.5 years (Jan 2023)
TTM revenue: SGD $1.31 mil
TTM EBIT: SGD $407k
Indicative Price: SGD $750k
Location of Business: Singapore
Reason for Selling: Explore new ventures

Fey Day presents a dynamic direct-to-consumer (DTC) wellness brand specializing in sports recovery gears. Launched in January 2023 and operating across three Southeast Asian markets (SG, MY and VN), the company targets health-conscious consumers with a curated portfolio and free shipping. (Average Order Value ~ $65)

The business generates revenue through their Shopify website (~80% of revenue) and Shopee marketplace, driven by a digital advertising strategy (marketing efficiency ratio/ MER of near 3.0x). With a lean team of 13 remote contractors on project basis and third-party logistics partners, the company efficiently handles over 1,000 monthly orders. The company’s new markets contributes significantly to growth, utilizing the same cost-efficient operational framework as the primary market with minimal incremental costs.

Future growth opportunities of the company:

1. Expansion into additional SEA markets with high e-commerce adoption.

2. Introduction of complementary products to enhance average order value

3. Diversification of marketing channels to include emerging platforms, SEO and GEO.

What makes this a good opportunity?

1. Asset-light, scalable model with high margins (83% GPM on primary platform) and low overhead

2. Established customer base of over 30,000

3. Streamlined operations via 3PL and remote contractors, ensuring low founder involvement and smooth transition.

4. Low financial risk with minimal debt, low return rates (under 1%)

The founder is committed to supporting a handover transition for up to 1 year, including training on marketing strategies and market insights.

For other qualified business deal, please visit www.feyday.com