This is a rare opportunity to acquire one of Singapore’s most valuable and highly targeted digital communities. SGMommies is a private, female-only Facebook group with over 33,000 verified women in Singapore, primarily: - Expectant mothers - Pregnant women - Mothers with infants and young children This audience is widely recognised as one of the most sought-after consumer segments in Singapore.
WHY THIS GROUP IS A GEM - Highly targeted & trusted audience - Entry is strictly moderated. Only women in Singapore are allowed, ensuring authenticity and relevance. - Exceptionally high engagement The group is extremely active, with strong daily engagement, fast response rates, and genuine peer-to-peer interaction — not a passive or “dead” community.
DIRECT ACCESS TO DECISION-MAKERS Mummies are key household decision-makers for: - Baby & kids products - Education - Healthcare - Insurance - Home services - Lifestyle & family-related brands
PROVEN MONETISATION POTENTIAL The group currently only accepts sponsored posts on a limited basis. Advertising has not been aggressively monetised — making this a significant untapped revenue opportunity for the right buyer.
IDEAL BUYER This asset is ideal for: - Media companies - Brands targeting mothers & families - Agencies managing FMCG, healthcare, education, or lifestyle clients - Entrepreneurs looking to become a media owner with immediate reach
THE BUYER CAN: - Scale sponsored content & brand partnerships - Launch subscription-based promotions - Build an integrated media ecosystem (FB group + website + newsletter + events) Use the group to expand an existing business with instant credibility
FOUNDER's ROLE & TRANSITION - The group is currently managed by the founder. - Seller is open to retaining a 10% advisory stake, purely as an advisor (non-operational, non-active shareholder). The seller is willing to share growth, monetisation, and expansion strategies with the right buyer. The reason for sale is time constraint, not performance. This community has strong potential, and the seller does not wish to see it underutilised.
PRICING & CONFIDENTIALITY - Asking price: SGD 250,000 (non-negotiable) - Due to the privacy and trust of group members, full details will only be shared with serious buyers.
A SGD 100 refundable fee is required to access detailed insights (deductible from the final purchase price). This is strictly to protect member privacy and ensure alignment with responsible buyers.
Business Operation
This is a digital media asset with no physical premises required.
The key assets include:
A private, female-only Facebook group with over 33,000 verified members in Singapore Established group rules, moderation framework, and approval process to maintain quality and trust Strong brand recognition and community credibility built since 2016 Existing sponsored post framework and advertiser interest history Founder knowledge on moderation, content strategy, and monetisation approach (handover included) The business operates fully online with low overheads and can be managed remotely.
Facilities
There are many parenting and mummy-related Facebook groups in Singapore; however, very few match the scale, engagement quality, and trust level of this group.
Most competing groups face one or more of the following issues:
Poor moderation and spam-heavy content Mixed demographics (not strictly female or Singapore-based) Low engagement or inactive members Weak trust between members and administrators This group differentiates itself through strict member screening, active moderation, and authentic engagement, which creates a high barrier to replication. While new groups can be created easily, building a trusted community of this size and engagement level takes many years.
Competition
The expansion potential for this business is significant and largely untapped. Key growth opportunities include: Scaling sponsored posts, brand partnerships, and recurring advertising packages Introducing monthly or annual advertiser subscriptions Launching off-platform channels such as a website, newsletter, or WhatsApp/Telegram community Creating paid features such as curated brand deals, giveaways, or exclusive content Leveraging the group as a launchpad for related businesses in parenting, education, healthcare, or e-commerce Expanding into events, workshops, or collaborations with brands targeting families Currently, monetisation has been intentionally light due to time constraints, leaving substantial upside for a buyer with media, marketing, or brand experience.
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