Description
A well-established Singapore-based marketing services business is available for acquisition.
The company has built a strong position in the SME and mid-market segment by offering clients a highly convenient, broad-scope marketing support model that combines strategic guidance, creative execution, performance marketing, content production, and digital support under a single engagement structure.
The business has developed a clear point of differentiation in a crowded market through its breadth of service scope, strong client convenience, and systems-driven operating model. It is supported by a local management layer, a cost-efficient regional support structure, and increasing integration of automation and AI into internal workflows.
Key Highlights
- FY2025 revenue of approximately S$1.51 million
- FY2025 net profit of approximately S$179k (11.8% net margin)
- FY2026 year-to-date revenue of approximately S$2.06 million over 9 months, indicating meaningful year-on-year top-line growth
- Historical EBITDA of approximately S$191k, with higher normalized earnings on an adjusted basis
- Average lead generation ROAS of approximately 2.4x
- Short average sales conversion cycle of approximately 10–14 days due to the company's differentiation, from first meeting to acquisition confirmation
- Broad and diversified service capability spanning content, design, video, paid ads, web-related support, influencer marketing and campaign execution
- Established servicing and delivery infrastructure across client servicing, creative, execution, IT, and performance functions
- Strong operating leverage potential through ongoing workflow automation and AI integration
- Exposure to both SME and larger enterprise demand segments
The company is currently undergoing a deliberate restructuring and capability realignment aimed at improving long-term sustainability, efficiency, and scalability. This has included team redesign, stronger integration of AI and automation into workflows to improve margins, and a shift in creative resources toward higher-demand areas such as video production. As a result, the current year’s profitability has been temporarily affected by transition-related costs, selective client-retention measures, and front-loaded investments into capacity and capability building.
Management believes the recent earnings profile does not yet fully reflect the business’s normalized post-restructuring potential. The company may therefore be particularly attractive to buyers who can recognize the opportunity to acquire a differentiated platform at an inflection point, with upside from operational optimization, growth capital deployment, and strategic scaling.
The shareholders are open to discussions with serious parties on a structured transaction. The owner is willing to remain actively involved in the business for up to one year post-transaction to support transition, continuity, and operational stability.
A tranche-based acquisition structure may also be considered, and seller note arrangements are open for discussion depending on deal structure and commercial fit.
The business may be attractive to:
- marketing, media, or digital services groups seeking bolt-on expansion
- technology-enabled service providers seeking a strong execution platform
- investors seeking a scalable service business with process-driven delivery and margin improvement potential
- buyers able to accelerate growth through stronger capital backing, networks, or cross-border expansion
Singapore