Invest in Calm: Expanding Singapore’s Trusted 5-Star Massage Brand

Oaken.sg Franchise & Co-Investment Prospectus
1. Brand Story
Oaken.sg began with a simple belief: good touch and genuine care never go out of style.
We created a foot and body massage experience that feels both premium and personal — a quiet retreat tucked into the daily rhythm of city life.
What started as a single location has become a model for steady, repeatable success — blending hospitality, wellness, and efficient retail operations.

2. Business Overview
Concept: Foot & Body Massage boutique for modern professionals and residents.
Location: The Venue Shoppes @ Potong Pasir MRT (2 Tai Thong Crescent).
Space: ~500 sq. ft. with a high ceiling and inviting, minimalist décor.
Operations: Fully licensed, insured, and compliant with local regulations.
Technology: Integrated with online booking systems (ClassPass, Google, WhatsApp Booking).

3. Reputation
Google Rating: 5.0 ★ (verified organic reviews)
Customer Profile: Regulars and walk-ins — aged 25–60, mostly professionals and residents in the vicinity.
Repeat Rate: High — driven by consistency of service and trust in therapists.
Brand Position: Affordable luxury, known for warmth and reliability rather than gimmicks.

4. Market Edge
Prime Catchment: Retail-residential mix ensures weekday and weekend traffic.
Zero Direct Competition: No massage outlet within 300m radius.
High Visibility: Street-facing retail unit with consistent walk-ins.
Operational Simplicity: Compact, efficient layout and lean staffing model.

5. Expansion & Investment Opportunities
Oaken.sg is at an inflection point — ready to scale.

We welcome two types of growth partners:
A. Franchise Partners
For entrepreneurs who prefer to own and operate independently under the Oaken.sg brand.
We provide:
Site selection and layout guidance
Setup and supplier network access
Staff training and marketing support
Brand standards and ongoing management systems

B. Co-Investment Partners
For investors who prefer a hands-off model and wish to co-invest with Oaken.sg to expand into new outlets.
We bring the operational expertise, licensing, and brand management — you bring the growth capital.
Returns are shared based on agreed ownership ratios, giving investors exposure to recurring income without day-to-day operations.
This hybrid structure allows Oaken.sg to expand sustainably, ensuring quality remains consistent across every location.

6. Growth Vision
Oaken.sg aims to establish 5–8 boutique outlets across Singapore in the next 3 years — focused on residential clusters, MRT-linked retail spaces, and mixed-use hubs.
Beyond that, the regional plan includes entering Malaysia and other Southeast Asian cities where wellness demand is climbing rapidly.
7. Why Partner with Oaken.sg

Proven concept with loyal customer base and 5-star brand equity
Streamlined operations ready for replication
Leadership team with direct operational and customer service experience
Strategic mix of retail acumen and wellness authenticity
Flexible partnership models (Franchise or Co-Investment)

8. Investment Summary
You’re investing in more than a spa — you’re joining a wellness concept built on trust, repeat business, and scalability.
Whether as a franchisee or co-investor, you gain access to a tested model with strong fundamentals and community credibility.