Description
This is a comfort-driven e-commerce business operating in the nightwear and homewear market. Launched in 2011, it offers stylish, high-quality products designed for everyday comfort and at-home lifestyle.
With a product lineup focused on appealing designs and consistent consumer demand, the business has built a loyal customer base across key markets. Supported by strong margins, efficient operations with 3PL fulfillment, and scalable digital marketing channels, it demonstrates repeat purchase behavior and broad demographic appeal — making it an attractive acquisition opportunity in the lifestyle and fashion e-commerce space.
At a Glance
Business Model: 3PL Fulfillment
Year Launched: January 2011
TTM Revenue: $1,170,698
TTM Net Profit: $271,747
Average Order Value (AOV): $53.89
Customer Reviews: 8.9/10Stars on webwinkelkeur.nl
Market Position: Mid-market, DTC nightwear and homewear brand offering stylish, comfort-focused products with broad appeal for everyday use and gifting.
What Makes This Business Stand Out
Accessible, Comfort-Driven Product Line
The business offers affordable, stylish nightwear and homewear designed for everyday comfort, at-home lifestyle, and gifting. The product range appeals to repeat and impulse purchases, supporting consistent demand without relying on high-ticket items.
Simple, Focused Brand Positioning
The brand is positioned around comfort, quality, and practical style, resonating with a broad demographic including gift buyers, young adults, and home-focused consumers. This clear positioning enables straightforward marketing and wide audience appeal.
Proven Demand in a Growing Category
Since launching in 2011, the business has built consistent revenue traction, demonstrating strong product-market fit within the nightwear and homewear segment — a category supported by repeat purchases, seasonal trends, and steady consumer interest.
Positive Customer Feedback
The business maintains high ratings across review platforms, reflecting strong customer satisfaction with product quality and the overall shopping experience, which supports conversion rates and buyer trust.
Lean and Scalable Operating Model
Operations are structured around 3PL fulfillment, keeping fixed costs manageable while enabling scalable marketing and order processing.
Clear Marketing Upside
Customer acquisition is currently driven primarily through digital advertising, creating opportunities for a new owner to expand into additional paid and organic channels such as Meta, TikTok, influencer partnerships, email marketing, and marketplaces.
Singapore
