Singapore
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Overview
Financial Performance
Revenue
$103,333
Gross Profit
$75,916
Net Profit
$70,750
Monthly Rentalt
Not Provided
Business Operations & Assets
Year of Incorporation
2020
Owner Role
Full Time
Premise Type
Work at Home
Business Details
Reason For Sale
The founders are reallocating their focus, capital, and time toward other projects.
Description
This established online jewellery retailer specializes in bridal and fine jewellery, with a product range centered on moissanite and lab-grown diamond engagement rings, wedding bands, bridal sets, and complementary jewellery pieces. Launched in November 2020, the business has developed an extensive online product offering targeting customers seeking engagement and wedding jewellery.
The company operates through a direct-to-consumer Shopify storefront and utilizes a made-to-order production arrangement with a long-standing manufacturing partner of more than five years. Products are manufactured following customer purchases and shipped directly from the factory, removing the need for inventory storage, warehousing, or substantial upfront stock investment. Production typically takes 3–5 days before dispatch.
With customer payments collected at checkout before manufacturing and fulfillment invoices are settled, the business benefits from a favorable cash-flow structure. It currently generates $1.24M in trailing twelve-month revenue and $329K in net profit, representing a 26.4% net margin and 51.8% gross margin.
The business has also maintained 56 consecutive profitable months since launch. Its high-value product mix is anchored by engagement rings, with a midpoint selling price of $1,323.56, providing a strong foundation for continued growth in bridal jewellery and the expanding lab-grown diamond segment.
Key Business Metrics
TTM Revenue: $1.24M
TTM Net Profit: $329K
Net Profit Margin: 26.4%
Gross Margin: 51.8%
Profitability Track Record: 56 consecutive profitable months
Established: November 2020
Engagement Ring Midpoint Price: $1,323.56
Product Portfolio: 767 SKUs and 43,725 product variants
Primary Product Categories: Moissanite and lab-grown diamond jewellery
Geographic Reach: Worldwide delivery through established shipping arrangements
Sales Platform: Shopify
Marketing Channels: Meta Ads and Google Shopping
Core Business Advantages
Established Bridal Jewellery Positioning: A specialized product portfolio focused on engagement rings, wedding bands, bridal sets, and fine jewellery, serving a high-intent customer segment.
Consistent Financial Performance: The business has recorded 56 consecutive profitable months, demonstrating a sustained track record of profitability.
High-Value Product Portfolio: Approximately 66.3% of the catalog consists of products priced at $1,000 or above, supporting attractive transaction values.
Established Manufacturing Partnership: A primary factory relationship spanning more than five years provides continuity in custom production, quality control, and fulfillment.
Made-to-Order Production: Manufacturing begins following customer purchases, eliminating the requirement to maintain large quantities of finished inventory.
Favorable Cash Conversion: Customers pay at checkout through Shopify payment processing before supplier and fulfillment invoices are settled.
Worldwide Fulfillment: Existing international delivery capabilities, including FedEx insured shipping arrangements, allow the business to serve customers across multiple markets.
Product Portfolio & Revenue Model
The business operates within the direct-to-consumer fine jewellery segment, offering an extensive collection of customizable and ready-to-order jewellery designs.
Its catalog includes:
Moissanite engagement rings.
Lab-grown diamond engagement rings.
Wedding bands and matching bridal sets.
Solitaire, halo, and other engagement ring designs.
Complementary fine jewellery products.
The complete catalog contains 767 individual SKUs and 43,725 variants, providing customers with a broad selection of styles and product configurations.
Orders are processed through Shopify, with customers completing payment before the corresponding manufacturing process begins. The primary factory partner manages production and dispatches orders directly to customers, typically following a 3–5 day production period.
This structure allows the business to maintain a broad product selection without carrying significant finished-goods inventory or operating its own manufacturing facilities.
Marketing & Customer Acquisition
The company has an established digital marketing infrastructure built around paid acquisition and customer retention.
Meta Advertising: Existing paid social campaigns targeting prospective bridal and fine jewellery customers.
Google Shopping: Product-focused campaigns capturing high-intent shoppers actively searching for engagement rings, moissanite jewellery, and lab-grown diamonds.
Shopify Platform: An established e-commerce storefront supporting the complete customer purchasing journey, product configurations, and payment processing.
Omnisend CRM: Configured email and SMS marketing infrastructure supporting automated customer communication, post-purchase engagement, and promotional campaigns.
Customer Database: An established customer base with historical transaction records available to support future retention and remarketing initiatives.
Expansion Opportunities
Broaden the Lab-Grown Diamond Collection: The existing lab-grown diamond range contains 49 SKUs, providing an opportunity to introduce additional stone sizes, carat weights, and popular engagement ring settings.
Develop Complementary Jewellery Categories: Expand beyond the current bridal-focused assortment by introducing tennis bracelets, anniversary bands, pendants, and other fine jewellery products.
Increase Repeat Customer Revenue: Develop targeted campaigns for previous engagement ring customers, introducing matching wedding bands, bridal sets, and anniversary jewellery.
Strengthen Search Acquisition: Further develop Google Search and Shopping campaigns around high-intent product searches, including custom engagement rings, moissanite jewellery, and lab-grown diamonds.
Expand International Sales: Increase advertising exposure across European, UK, and Middle Eastern markets using the existing worldwide shipping infrastructure.
Improve Email Automation: Extend Omnisend workflows with abandoned-cart recovery, customer reactivation, product recommendations, and lifecycle-based promotional sequences.
Assets Included in the Acquisition
The transaction includes the established digital business infrastructure, intellectual property, customer data, and supplier relationships:
Fully operational Shopify storefront and primary domain.
Brand identity, trademarks, logo, and associated digital assets.
Complete product catalog comprising 767 SKUs and 43,725 variants.
Existing product listings and documentation covering moissanite and lab-grown diamond collections.
Established manufacturing partnership of more than five years.
Existing made-to-order production and direct-dispatch workflow.
Customer database and historical transaction information.
Configured Omnisend email and SMS marketing infrastructure.
Meta and Google advertising accounts and available historical campaign data.
Competitive Advantages
The business combines specialized bridal jewellery positioning with a production structure that avoids the capital requirements typically associated with traditional jewellery retail.
Its competitive strengths include:
Custom Production Without Inventory Commitment: The made-to-order model allows the business to offer an extensive product selection without maintaining significant finished-goods stock.
Established Manufacturing Relationships: More than five years of collaboration with its primary factory partner provides an established production and dispatch framework.
High-Value Customer Transactions: Engagement rings and bridal sets represent a substantial portion of the product offering, with 66.3% of the catalog priced at $1,000 or more.
Proven Profitability: A 26.4% net profit margin and 56 consecutive profitable months demonstrate the financial consistency of the operation.
International Sales Infrastructure: Existing worldwide delivery arrangements provide a foundation for serving customers beyond the domestic market.
Day-to-Day Operations
The business follows an established operating workflow covering sales, manufacturing coordination, marketing, and customer service.
Principal responsibilities include:
Monitoring incoming customer orders and coordinating factory production.
Tracking custom manufacturing timelines and dispatch schedules.
Reviewing Meta and Google advertising performance and budgets.
Managing customer inquiries, order updates, and post-purchase communications.
Coordinating ring resizing requests and other customer service requirements.
Maintaining the Shopify storefront, product catalog, and marketing activities.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
The company operates through a direct-to-consumer Shopify storefront and utilizes a made-to-order production arrangement with a long-standing manufacturing partner of more than five years. Products are manufactured following customer purchases and shipped directly from the factory, removing the need for inventory storage, warehousing, or substantial upfront stock investment. Production typically takes 3–5 days before dispatch.
With customer payments collected at checkout before manufacturing and fulfillment invoices are settled, the business benefits from a favorable cash-flow structure. It currently generates $1.24M in trailing twelve-month revenue and $329K in net profit, representing a 26.4% net margin and 51.8% gross margin.
The business has also maintained 56 consecutive profitable months since launch. Its high-value product mix is anchored by engagement rings, with a midpoint selling price of $1,323.56, providing a strong foundation for continued growth in bridal jewellery and the expanding lab-grown diamond segment.
Key Business Metrics
TTM Revenue: $1.24M
TTM Net Profit: $329K
Net Profit Margin: 26.4%
Gross Margin: 51.8%
Profitability Track Record: 56 consecutive profitable months
Established: November 2020
Engagement Ring Midpoint Price: $1,323.56
Product Portfolio: 767 SKUs and 43,725 product variants
Primary Product Categories: Moissanite and lab-grown diamond jewellery
Geographic Reach: Worldwide delivery through established shipping arrangements
Sales Platform: Shopify
Marketing Channels: Meta Ads and Google Shopping
Core Business Advantages
Established Bridal Jewellery Positioning: A specialized product portfolio focused on engagement rings, wedding bands, bridal sets, and fine jewellery, serving a high-intent customer segment.
Consistent Financial Performance: The business has recorded 56 consecutive profitable months, demonstrating a sustained track record of profitability.
High-Value Product Portfolio: Approximately 66.3% of the catalog consists of products priced at $1,000 or above, supporting attractive transaction values.
Established Manufacturing Partnership: A primary factory relationship spanning more than five years provides continuity in custom production, quality control, and fulfillment.
Made-to-Order Production: Manufacturing begins following customer purchases, eliminating the requirement to maintain large quantities of finished inventory.
Favorable Cash Conversion: Customers pay at checkout through Shopify payment processing before supplier and fulfillment invoices are settled.
Worldwide Fulfillment: Existing international delivery capabilities, including FedEx insured shipping arrangements, allow the business to serve customers across multiple markets.
Product Portfolio & Revenue Model
The business operates within the direct-to-consumer fine jewellery segment, offering an extensive collection of customizable and ready-to-order jewellery designs.
Its catalog includes:
Moissanite engagement rings.
Lab-grown diamond engagement rings.
Wedding bands and matching bridal sets.
Solitaire, halo, and other engagement ring designs.
Complementary fine jewellery products.
The complete catalog contains 767 individual SKUs and 43,725 variants, providing customers with a broad selection of styles and product configurations.
Orders are processed through Shopify, with customers completing payment before the corresponding manufacturing process begins. The primary factory partner manages production and dispatches orders directly to customers, typically following a 3–5 day production period.
This structure allows the business to maintain a broad product selection without carrying significant finished-goods inventory or operating its own manufacturing facilities.
Marketing & Customer Acquisition
The company has an established digital marketing infrastructure built around paid acquisition and customer retention.
Meta Advertising: Existing paid social campaigns targeting prospective bridal and fine jewellery customers.
Google Shopping: Product-focused campaigns capturing high-intent shoppers actively searching for engagement rings, moissanite jewellery, and lab-grown diamonds.
Shopify Platform: An established e-commerce storefront supporting the complete customer purchasing journey, product configurations, and payment processing.
Omnisend CRM: Configured email and SMS marketing infrastructure supporting automated customer communication, post-purchase engagement, and promotional campaigns.
Customer Database: An established customer base with historical transaction records available to support future retention and remarketing initiatives.
Expansion Opportunities
Broaden the Lab-Grown Diamond Collection: The existing lab-grown diamond range contains 49 SKUs, providing an opportunity to introduce additional stone sizes, carat weights, and popular engagement ring settings.
Develop Complementary Jewellery Categories: Expand beyond the current bridal-focused assortment by introducing tennis bracelets, anniversary bands, pendants, and other fine jewellery products.
Increase Repeat Customer Revenue: Develop targeted campaigns for previous engagement ring customers, introducing matching wedding bands, bridal sets, and anniversary jewellery.
Strengthen Search Acquisition: Further develop Google Search and Shopping campaigns around high-intent product searches, including custom engagement rings, moissanite jewellery, and lab-grown diamonds.
Expand International Sales: Increase advertising exposure across European, UK, and Middle Eastern markets using the existing worldwide shipping infrastructure.
Improve Email Automation: Extend Omnisend workflows with abandoned-cart recovery, customer reactivation, product recommendations, and lifecycle-based promotional sequences.
Assets Included in the Acquisition
The transaction includes the established digital business infrastructure, intellectual property, customer data, and supplier relationships:
Fully operational Shopify storefront and primary domain.
Brand identity, trademarks, logo, and associated digital assets.
Complete product catalog comprising 767 SKUs and 43,725 variants.
Existing product listings and documentation covering moissanite and lab-grown diamond collections.
Established manufacturing partnership of more than five years.
Existing made-to-order production and direct-dispatch workflow.
Customer database and historical transaction information.
Configured Omnisend email and SMS marketing infrastructure.
Meta and Google advertising accounts and available historical campaign data.
Competitive Advantages
The business combines specialized bridal jewellery positioning with a production structure that avoids the capital requirements typically associated with traditional jewellery retail.
Its competitive strengths include:
Custom Production Without Inventory Commitment: The made-to-order model allows the business to offer an extensive product selection without maintaining significant finished-goods stock.
Established Manufacturing Relationships: More than five years of collaboration with its primary factory partner provides an established production and dispatch framework.
High-Value Customer Transactions: Engagement rings and bridal sets represent a substantial portion of the product offering, with 66.3% of the catalog priced at $1,000 or more.
Proven Profitability: A 26.4% net profit margin and 56 consecutive profitable months demonstrate the financial consistency of the operation.
International Sales Infrastructure: Existing worldwide delivery arrangements provide a foundation for serving customers beyond the domestic market.
Day-to-Day Operations
The business follows an established operating workflow covering sales, manufacturing coordination, marketing, and customer service.
Principal responsibilities include:
Monitoring incoming customer orders and coordinating factory production.
Tracking custom manufacturing timelines and dispatch schedules.
Reviewing Meta and Google advertising performance and budgets.
Managing customer inquiries, order updates, and post-purchase communications.
Coordinating ring resizing requests and other customer service requirements.
Maintaining the Shopify storefront, product catalog, and marketing activities.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
Facilities
Fully operational Shopify storefront and primary domain.
Brand identity, trademarks, logo, and associated digital assets.
Complete product catalog comprising 767 SKUs and 43,725 variants.
Existing product listings and documentation covering moissanite and lab-grown diamond collections.
Established manufacturing partnership of more than five years.
Existing made-to-order production and direct-dispatch workflow.
Customer database and historical transaction information.
Configured Omnisend email and SMS marketing infrastructure.
Meta and Google advertising accounts and available historical campaign data.
Brand identity, trademarks, logo, and associated digital assets.
Complete product catalog comprising 767 SKUs and 43,725 variants.
Existing product listings and documentation covering moissanite and lab-grown diamond collections.
Established manufacturing partnership of more than five years.
Existing made-to-order production and direct-dispatch workflow.
Customer database and historical transaction information.
Configured Omnisend email and SMS marketing infrastructure.
Meta and Google advertising accounts and available historical campaign data.
Competition
The business combines specialized bridal jewellery positioning with a production structure that avoids the capital requirements typically associated with traditional jewellery retail.
Its competitive strengths include:
Custom Production Without Inventory Commitment: The made-to-order model allows the business to offer an extensive product selection without maintaining significant finished-goods stock.
Established Manufacturing Relationships: More than five years of collaboration with its primary factory partner provides an established production and dispatch framework.
High-Value Customer Transactions: Engagement rings and bridal sets represent a substantial portion of the product offering, with 66.3% of the catalog priced at $1,000 or more.
Proven Profitability: A 26.4% net profit margin and 56 consecutive profitable months demonstrate the financial consistency of the operation.
International Sales Infrastructure: Existing worldwide delivery arrangements provide a foundation for serving customers beyond the domestic market.
Its competitive strengths include:
Custom Production Without Inventory Commitment: The made-to-order model allows the business to offer an extensive product selection without maintaining significant finished-goods stock.
Established Manufacturing Relationships: More than five years of collaboration with its primary factory partner provides an established production and dispatch framework.
High-Value Customer Transactions: Engagement rings and bridal sets represent a substantial portion of the product offering, with 66.3% of the catalog priced at $1,000 or more.
Proven Profitability: A 26.4% net profit margin and 56 consecutive profitable months demonstrate the financial consistency of the operation.
International Sales Infrastructure: Existing worldwide delivery arrangements provide a foundation for serving customers beyond the domestic market.
Buyer Support & Terms
Support and Training
Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
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