Profitable Natural Skincare E-Commerce Store For Sale

We are raising funds for our main business to invest in, in order to achieve further growth.

Founded in November 2024, this e-commerce brand has grown into a profitable and highly scalable online business specializing in natural, plant-based skincare and self-care products. The brand operates with a subscription-based model, meaning growth is not solely dependent on acquiring new customers through paid marketing. A meaningful portion of revenue is generated from repeat buyers via bi-weekly subscriptions, creating recurring and relatively predictable monthly revenue.

Customer acquisition is driven primarily through Meta (Facebook & Instagram) and Snapchat advertising, supported by email marketing and efficient Shopify-based operations. This combination has resulted in strong performance metrics, consistent traction within its niche, and a steadily growing customer base of 6,648 customers to date (not all of whom are subscribers).

Operating with low fixed costs, the business runs lean and efficiently, with streamlined fulfillment and automated processes that allow for easy scalability. Over the past 12 months, the brand has generated $365K in total revenue and $90K in net profit, serving customers globally.

With an average order value of $35, a 23% net profit margin, 79% gross margin YTD, and a 2.0x ROAS, the business demonstrates strong unit economics and healthy advertising efficiency. The flexibility of the subscription model—allowing customers to pause or cancel at any time—supports customer retention while maintaining trust and brand loyalty. Combined with ongoing paid marketing, this structure positions the business well for continued growth through increased ad spend, higher Monthly Recurring Revenue (MRR), expanded product offerings, and international scaling.

Business Overview:

Year Established: November 2024
Total Revenue: $365K
Total Net Profit: $90K
Profit Margin: 23%
Business Model: Dropshipping
Platform: Shopify

Growth Highlights

Profitable & Efficient: Since its launch, the business has maintained strong margins and consistent profitability through a direct-to-consumer e-commerce model. It serves customers seeking natural, plant-based skincare and self-care products, combining quality ingredients, effectiveness, and broad consumer appeal.

Scalable Fulfillment Model: It operates on a dropshipping model, meaning no inventory is held. Orders are processed and shipped directly by suppliers, allowing for low overhead, flexibility, and easy scalability without warehousing or logistics complexity.

Engaged, Targeted Audience: Serves a growing direct-to-consumer audience seeking natural, plant-based skincare and self-care products. The brand attracts consistent traffic, engages a broad customer base, and benefits from repeat purchase potential, supported by a 15.72% returning customer rate and a 62.6% monthly returning customer rate.

Diversified, Proven Marketing Stack: Customer acquisition is driven primarily through Meta (Facebook & Instagram) and Snapchat advertising, supported by strong demand for natural, plant-based skincare and self-care products. Customer retention is reinforced by a growing customer base, consistent product quality, and a subscription offering for everyday-use personal care products, encouraging repeat purchases and recurring revenue.

Built to Scale

This is a compelling opportunity to acquire a high-performing e-commerce brand with streamlined operations, strong margins, and a growing digital presence. The business serves a large and expanding direct-to-consumer audience and operates with lean, efficient systems, making it highly scalable and easy to manage. In addition, the subscription-based model reduces reliance on constant new customer acquisition by generating recurring revenue from repeat buyers.

Focused on natural, plant-based skincare and self-care products, the brand combines operational simplicity with consistent consumer demand. With 12K+ monthly visitors, 6K+ customers, and 9K+ email subscribers, the business benefits from strong customer engagement and retention. This foundation supports further expansion through increased Monthly Recurring Revenue (MRR), new product launches, broader audience targeting, and higher marketing spend across Meta (Facebook & Instagram) and Snapchat, driving sustained growth and long-term profitability.

A dedicated Marketer Manager & E-Commerce Manager could stay on for a new owner if he/she wishes.

Contracts with customers and suppliers
Content, images, and logos
Advertising accounts and data (Meta and Snapchat)
Domain name
Marketing materials
Policies
Relevant email accounts
Social media accounts.
Website files, source code, and content
E-commerce platform accounts
Dedicated Operations Manager and Marketing Manager

The e-commerce market is competitive, but this business differentiates itself through its focus on high-demand, natural skincare and self-care products that appeal to a broad direct-to-consumer audience. Rather than relying on short-term trends, the brand offers a carefully curated catalog of everyday-use personal care essentials, encouraging repeat purchases and long-term customer relationships. This is further reinforced by a subscription offering, which supports recurring revenue and predictable demand.

Unlike many early-stage e-commerce brands, the business leverages a data-driven advertising strategy across Meta (Facebook & Instagram) and Snapchat, supported by email marketing, a growing subscriber base, and efficient, scalable operations. With 6K+ customers, 12K+ monthly visitors, and increasing subscription adoption, the brand has achieved meaningful market traction and brand recognition that newer entrants would find difficult to replicate.

These strengths give the business a clear competitive edge—combining operational simplicity with recurring revenue, strong customer retention, attractive unit economics, and proven scalability—making it a reliable and profitable destination for customers seeking effective, accessible, and natural skincare solutions.

Increase marketing budgets
Expand marketing channels
Add new product lines
Expand sales channels
Add affiliate marketing
Expand target audience (Worldwide)
And much more!

We'll give 90 days support to the new owner, but even after 90 days the new owner is more than welcome to receive our support, we do believe that support should be there at all times.

Support will be going by the following methods:

Email
Whatsapp
Online call
Phone call
In person (If possible)

Yes, seller financing is available.
TBD