Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
Established in 2015, the company has spent the last seven years generating brand equity through consistent creativity and quality, garnering a broad following from dedicated brand evangelists.
The brand has proven itself as a trailblazer in the Singaporean mid-market, with a predominantly take-out lunch spot. Offering is in fact a ‘premium’ product — both in terms of the Singapore sandwich market and the broader lunch destination market. The quality of the ingredients, the technicality of the food preparation and the ethical business practices which are central tenets of the company place the brand firmly within the premium market, despite the casual setting and the seemingly humble choice of cuisine. These brand attributes have enabled the business to foster a high degree of trust, providing the company with a springboard from which to pursue expansion.
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