The "$1 Coffee Revolution" Bringing The Mixue Model To Singapore's Mass Market

Looking Investor

**OneBrew Singapore** is building the first branded $1 coffee and tea chain for Singapore's mass market. Operating out of compact 120–200 sqft kiosks at MRT stations, bus interchanges, malls, and shophouses, we serve quality coffee at a price point everyone can afford—every day.
We are bringing the proven **Mixue model** (45,000+ stores globally) to Singapore: ultra-low price, high volume, strategic locations, and a franchise-driven supply chain that generates the real profits.
## The Market
Singapore runs on coffee:
- **3.3 million people drink coffee daily** (58% of adults)
- **4–5 million cups consumed every day**
- Coffee shop market: **USD 0.77 billion** (2024), growing to **USD 1.16 billion by 2033** (4.57% CAGR)
Yet the market is polarized—premium chains at $5–8, mid-tier at $3–5, and kopitiams at $1–2 with inconsistent quality. **No branded, consistent, affordable option exists for the daily drinker.** That gap is OneBrew.
## The Innovation: Subscription Model
Our game-changer is a **$30 monthly subscription for 35 cups**—just $0.86 per cup.
| Metric | Value |
|--------|-------|
| Customer saves | $110–250/month |
| OneBrew MRR at 5% capture | $4.95 million |
This creates recurring revenue, customer lock-in, and **valuable consumption data** that enables smarter site selection, lower operating costs, and new monetization opportunities.
## The Opportunity
Capturing just **10% of daily drinkers** (330,000 customers) means:
- 396,000 cups daily
- 144.5 million cups annually
- **$173 million annual revenue**
At 180–230 stores by Year 5, we project **$22–33 million group revenue** with franchise supply income driving high-margin scalability.
| Investment per lot | $100,000 |
| Target raise | $500,000 – $1,000,000 |
| Use of funds | First 3 outlets, central kitchen, brand & app development, working capital |
| Structure | Equity (2.5% per $100k) or Convertible Note (6%, 20% discount, $4M cap) |
## Why OneBrew?
1. **Massive market:** 3.3M daily drinkers | $0.77B coffee shop market
2. **Proven model:** Mixue (45k stores) | Mega Coffee (21.7% margins)
3. **Subscription revenue:** Recurring, predictable, data-rich
4. **Franchise scalability:** High-margin supply revenue
5. **Brand ecosystem:** OneYogurt, OneBakery, OneJuice, OneBeer
6. **First-mover advantage:** No branded $1 competitor in Singapore

**We're building the Mixue of Singapore.** The foundation is laid. The market is waiting. Now we need partners to help us build.

**Contact:** Thomas

The market is crowded, but the $1 branded coffee niche is empty.
We face competition from:
Established chains (Starbucks, Luckin, ZUS) – but they operate at higher price points
Traditional kopitiams – but they lack consistency and digital infrastructure
New entrants (Cotti, Oriental Kopi) – but they are still finding their footing
Our biggest risk is well-funded international entrants copying our model. Our defense is speed to scale—build the network, lock in subscribers, and establish the "One" brand before competitors can react.
The window is open. We need to move fast.

OneBrew is not just a coffee chain. It is a platform for:
Geographic rollout across Singapore's transit network
Product expansion into adjacent $1 categories
Franchise-driven supply chain revenue
Regional entry into Southeast Asia's massive markets
Data monetization from millions of transactions
Each expansion vector compounds on the others:
More stores → more subscribers → more data
More data → better site selection → faster franchise growth
More franchisees → larger supply chain revenue → higher margins
Regional expansion → multiples of Singapore's market size
We are building the Mixue of Southeast Asia – starting with Singapore's daily coffee drinkers.