SingaporeOverview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
Interactive Mobile Advertising Technology Firm with Regional Clients
Asking: $300,000 Investment
Providing high-quality performance marketing on mobile
An established tech company that works with global brands and major regional publishers with a reach of 200 million mobile users in South East Asia. The mission of the company is to provide major regional advertisers with what they want: high quality, performance-based mobile advertising. With 95% of digital content consumption taking place on mobile today, the company seeks to become a leader in a multi-billion dollar digital advertising market in SEA and beyond.
Capabilities
The company developed its own proprietary mobile advertising platform in-house with sophisticated ad serving capabilities (adaptive targeting, interest, location re-targeting etc.). The solution also provides real-time analytics via a full dashboard for advertisers and publishers.
The Clients
The company has partnerships with major regional publishers that have been on-boarded on its platform. For immediate revenue and deal flow, the company has signed a global advertising contract with a major ad agency which provides it access to revenue opportunities in a number of markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Philippines, India and Australia
Market
The company is headquartered in Singapore and is currently working on live deployment in Indonesia and Thailand. Expansion plan in place for Malaysia, Vietnam and Philippines this year.
Revenue Model
-Always-on performance driven campaigns only.
-Revenue is accrued on a Cost per App Install (CPI), Cost per Acquisition (CPA), Cost per click (CPC) or Cost per thousand impressions (CPM)
-Range of CPI/CPA is between USD$0.50 to USD$3
-50/50 Revenue share with Publishers
Projected Revenue for 2020
Breakdown per market
· Indonesia: USD$3.6 million
· Vietnam: USD$1.9 million
· Malaysia: USD$2.2 million
· Philippines: USD$2.4 million
· Thailand: USD$2.6 million
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