The owners are reallocating capital and focus toward other strategic opportunities.
Description
This is a comfort-driven e-commerce brand operating in the rapidly expanding global stuffed animals and plush toys market. Launched in January 2024, the brand focuses on soft, high-quality plush products designed for gifting, emotional comfort, and everyday enjoyment.
With a product lineup centered around cute, collectible designs and strong consumer appeal, this business has built consistent demand across key markets, supported by attractive margins and a straightforward operating model. The brand benefits from scalable digital marketing channels, repeat purchase behavior, and broad demographic appeal — positioning it as an attractive acquisition opportunity within the consumer toys and gifting category.
At a Glance
Platform: Shopify Business Model: Direct-to-Consumer (Dropshipping) Year Launched: January 2024 TTM Revenue: $240,849 TTM Net Profit: $56,211 Average Order Value (AOV): $50.43 Customer Reviews: 4.43/Stars on Judge.me Market Position: Mid-market, DTC plush toy brand focused on non-licensed, trend-driven products with broad gifting appeal
Business Operation
Shopify store & website files Domain name Customer database Product catalogs, descriptions & creative assets Branding, imagery & content Advertising accounts & historical data (where applicable) Social media accounts Supplier & fulfillment relationships Review platform (Judge.me) Email accounts and marketing materials
Facilities
While the plush toys and gifting market is competitive, this business differentiates itself through:
Design-led, emotionally driven products rather than generic plush offerings
Clear, approachable brand positioning focused on comfort and giftability Strong customer feedback and social proof, supporting trust and conversions Agile product testing enabled by a dropshipping model Proven paid social traction through Meta Ads
Unlike generic marketplace sellers competing purely on price, the business operates as a brand-led DTC store, emphasizing presentation, customer experience, and marketing execution rather than commodity selling.
Competition
Diversify marketing channels Improve conversion rate optimization (CRO) Expand the product catalog Strengthen lifecycle marketing Scale internationally Leverage content and social media Expand distribution
Expansion Potential
The seller will provide a 90-day post-acquisition support period, with flexibility to extend if needed. Support channels include:
All listings, including descriptions, data, and images, are provided by the seller or their representatives. We do not verify the accuracy, completeness, or authenticity of any information and offer no guarantees or warranties.
Any disputes, claims, or decisions arising from the information provided in listings are solely between buyers and sellers. Learn how to avoid scam.
Singapore
